We're big believers in the power of event-based marketing and like-minded networking for small businesses, and we focus on providing physical space for creatives of all kinds to make connections, find new audiences, generate visual content and create buzz around their craft. To embrace this mission during downtown Lake Worth's Street Painting Festival, we're looking for up to ten artists to participate in a pop-up gallery exhibition during the week of the festival (Monday, Feb 20 - Sunday, Feb 26): Share your work, promote yourself as an artist, and add an exhibition to your résumé.
Our creative industry niche here at the House isn't always the easiest thing to maintain; it'd be easier, in the short run, to say yes to all and never turn away a prospective member. It is, however, a benefit that makes us different than other spaces. The conversations, connections and collaborations between our Housemates come more naturally for it, and from a place where it's easier to have that sense of being among kindred spirits. "Creative", as we say, is more of state of mind and how you do vs. what you do. While most of our membership works in visually creative businesses, others, like Sue, work creatively in a business that isn't traditionally so.
Dr. Sue Babcock was one of our earlier Community members, and she came to us during a pivotal time in her career. Seeking to transition her practice from mostly in-person to online, Sue has worked to update and expand her blog, provide more online services as part of her practice, and increase her mindfulness meditation classes and retreats. She's established relationships here at the House to help her in the process, benefited from our great group of experts to answer questions along the way, and given so much back to our community at every turn - including the Friday morning mindfulness sessions she hosts here to help keep us centered, positive and present on through the weekend. We recently took a few moments over coffee to learn more about her journey, her motivations, and what's coming up on the horizon.
I say it often, but only because it's true: our members are the best asset we have in the House. We do our best to add diversity wherever we can, but, not surprisingly, due to our niche focus and the nature of attracting a like-minded community, that isn't always an easy task. Constantin and Alina, who joined us back in June, added so much to our member mix: another male perspective (we have a lot of women in the House!), experiences gained from another country and culture, and a professional background that was a great balance for our more visually creative group.
Constantin is launching InCorporate Now, an incorporation and business services company geared towards helping those outside the US establish businesses here, and Alina assists him while also working on an online fashion and accessories boutique, and very recently, a gourmet tea company. Together, they bring positivity, confidence, fresh ideas and a true hard-working entrepreneurial spirit into our community, and we're lucky to have them. Here's Constantin's take on the crazy journey that is small business ownership.
You've heard it time and time again because it's true: referrals are the best source of new business. Michelle of Luxe Lara Designs & Marketing was our first member rockstar to join through our "official" referral program, and she's a fantastic example of why such programs are so important: like-minded, creative, driven, collaborative and passionate about helping others succeed in business. She's a completely perfect fit for our community, and it's hard to imagine our House without her in it. Case in point: Some of her recent branding and online marketing projects have included other House members - either as clients or as creative partners - showcasing the best benefit of a coworking space like ours.
We recently grabbed some time with Michelle (over coffee, of course) to learn more about how she made the leap, and to get a peek at a day in her life.
Whether you believe in a higher power or not, I think it's safe to say most of us feel some things are just meant to be. Our relationship with Anna, and her company Love Well Baking Co., is one of those things to me. She came to us at just the right time, when we needed each other the most, and I'm so grateful that we get the opportunity to help each other grow... while also supporting the other creatives around us. Which is exactly what we hoped would be the foundation of our space. From daily treats for our members to catered workshops and events, Anna is providing the elements that make our House a Home.
Kind, considerate, loving, selfless, hard-working; Anna is all of these, but she's also passionate and talented in her craft. Starting and making a business successful - especially in the food/hospitality industry - isn't an easy journey, but having all of those tools in your toolbox is the best way I know to make it happen. That, and surrounding yourself with people who believe in you and have both the desire and the ability to help you succeed. Anna has that in us, and we in her, and we couldn't be more grateful for it. We recently stole a few moments from her busy baking schedule to get her perspective on it all.