Watching a fellow creative plan, launch and grow a business from the ground up is undeniably one of the best perks of running Social House. I find all of the growth stages really rewarding to witness, but launch is my jam. It's even more special when the entrepreneur is young but experienced, motivated, oh-so-talented and incredibly kind and supportive - and for me, there's a extra cherry on top when the business AND the person are both ones I can particularly relate to. All of that is exactly what Ellen and her newly launched Coule Company, a content strategy and UX consultancy, embody - and we are beyond lucky to have her as a neighbor and a Housemate. We recently grabbed a few moments out of her day to get a peek into her daily life, how she got started, and the things that drive her forward.
Having a space - and a community - that can provide all the services needed for a creative to launch a business idea has always been part of our core vision here at Social House. When House member Rebecca of Phairis Luxury needed to rebrand, create a website, and get photography for her new product line, Francesca of Coco Prop Shop pulled a team of fellow members together to make it happen. Michelle of Luxe Lara Design & Marketing created a beautiful new logo and website, and Emily of The Hip Suburban modeled the new collection to perfection right here in our Front Studio. Collaborations like these are the perfect illustration of how the House provides so much more than a desk.
In a community like ours, we are lucky to witness all kinds of dynamic change: new faces coming in, others heading out; business growth and pivots, from names to specializations to total one-eighties; babies, weddings, new friendships, and everything in between. Perhaps these transitions are amplified in a House filled with creatives, as it feels to me that we tend to be more 'in motion' than most: travel, transition and evolution are the norm.
Regan is no exception, and I've loved getting to know her in those times 'in between' that she's been in the House with us. She'll be off again soon on a new adventure; but, before she goes, here's a peek at the story of how she got started with her business and the passions that drive her forward.
Social House is so much more than a workspace. Many "desk and chair" needs could be fulfilled by a home office, a traditional workspace or even a local coffee shop; what you'd be missing is like-minded community. Working around and making connections with people in complementary industries leads to targeted referrals and creative collaboration opportunities, which in turn lead to increased business and (just as important) more interesting, fulfilling projects. It's something we talk about a lot, so I figured it was time to prove it with our new blog series: a peek into collabs with roots here in the House.
It takes a village... especially on a farm
I'm not sure how many coworking spaces have a mix of members with the abilities to put on an event from soup to nuts, but I'm really glad we're one of them. Events like January's Farm Supper at Kai Kai Farm in Indiantown take a lot of talent, cooperation and hard work to pull off - and pull it off they did. Beautifully. Here's a glimpse of the supper thanks to the photographic talent that is House member Libby Vision. I can't wait for the next one!
We're big believers in the power of event-based marketing and like-minded networking for small businesses, and we focus on providing physical space for creatives of all kinds to make connections, find new audiences, generate visual content and create buzz around their craft. To embrace this mission during downtown Lake Worth's Street Painting Festival, we're looking for up to ten artists to participate in a pop-up gallery exhibition during the week of the festival (Monday, Feb 20 - Sunday, Feb 26): Share your work, promote yourself as an artist, and add an exhibition to your résumé.